About Us
O.B. Designs is an Australian-designed children's brand founded in beautiful Byron Bay, Australia. Since 2008, we have been creating beautifully soft toys, baby gifts, and nursery essentials designed to bring comfort, joy, and lasting memories to families.
Each O.B. Designs character has its own unique name, personality, and story, making them more than just toys—they become treasured companions for children as they grow.
Our collections combine premium quality, thoughtful design, and sustainability, with many products featuring recycled materials and child-safe fabrics. From cuddly plush toys and comforting loveys to sensory rattles and nursery essentials, every item is created to be loved by both children and parents alike.
Today, O.B. Designs is enjoyed by families around the world and remains committed to creating beautiful products that spark imagination, provide comfort, and become cherished keepsakes for years to come.


